Refers to web content designed to attract as many clicks as possible to generate ad revenue for the website. Clickbait content usually uses sensationalized headlines and intriguing images. The content itself is less of a draw than the headlines indicate. Examples of clickbait headlines are:

“21 stars who ruined their face due to plastic surgery. Talk about regrets!”

“Can you solve this ancient riddle. 90% get it wrong!”

“Supermodels use these three tricks to stay young. Click to know what they are.”

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